Position Marketing offers comprehensive business development, marketing and communication services to help startups, scale-ups, associations, government entities, and corporations create meaningful, long term engagement with their stakeholders.
From audits of existing processes to the creation of processes and playbooks, development of marketing and business development plans, copy writing of award submissions and promotional materials to customer retention and growth strategies, Position Marketing can assist.
Position Marketing can help (re)define your 'why' with business, marketing or stakeholder engagement and customer retention plans. We can work either as an external consultant or extension of your team to cover peak periods or special projects.
Whether you're looking to build a high performing customer engagement team from the ground up or refocus your existing team to achieve even greater heights Position Marketing can assist. We offer 1-on-1 or group team development, coaching and mentoring.
Position Marketing can help define your Ideal Customer Profile (IDP) and develop segmentation and engagement strategies that succeed in attracting, retaining and growing your customer base.
Position Marketing was engaged by the Victorian Department of Health to develop and facilitate marketing and stakeholder engagement strategies to maximise the Department’s investment in the XXth International AIDS Conference, held in Melbourne in 2014 (AIDS 2014)
Position Marketing was engaged by the Precinct Operator to develop a business events’ marketing plan for the newly created South Wharf Promenade focused on generating awareness and driving engagement between the restaurants, venues and the business events community
Position Marketing was engaged by a leading venue to prepare a business feasibility plan exploring service extensions to diversify business opportunities and drive community alignment.
Catherine is a commercially savvy and passionate customer engagement and retention strategist with over 20 years' experience in customer success, marketing, business development, general management and strategic partnerships. She has worked across a broad range of industries and organisational types from start up/scale up, professional services, business events, SaaS, government and private equity.
Her strong customer focus and strategic approach has seen her build, coach and lead high performing regional customer success teams for global SaaS vendors, define actionable go-to-market plans for key accounts of top tier professional services organisations, assist in securing national and international business events across Australian capital cities, and consult to state government departments on high value stakeholder engagement strategies.
Catherine is passionate about leveraging her expertise to help businesses define their 'why' in order to differentiate and engage with their customers in meaningful ways.
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